A practical framework for tracking what actually works — so you stop spending on channels that don’t move the needle.
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Marketing
How to Measure Marketing ROI Without the Guesswork
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John Sheridan
April 30
Field notes on profit, sales & scale.
Hard-won operating playbooks for owners of window, roofing, and siding businesses. Built by operators.
A Replacement Growth Publication
Track what actually moves the needle.
2026 · Vol. 01
Financial Management
The 10%-of-Revenue Commission Trap: Why You’re Not Making Money
Financial Management
Your Real Margin Is Gross Margin Minus Commissions
Financial Management
What Should Your Profit Goal Actually Be? Pick a Number That Pays for Your Business
Financial Management
Why Your Gross Margin Is Lying to You (And How to Fix It)
Financial Management
Why Setting the Right Price Is Only Half the Battle
Sales
Home Improvement Sales Training That Actually Sticks
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